District Wins Coveted IABC Award

Gwinnett County Public Health and Four Corners Primary Care Center, Inc. partnered with the Hayslett Group and are the recipients of this year’s Silver International Association of Business Communicators (IABC) Award for their work in recruiting full-time physicians in Georgia.

Together, they received the silver award in the category for Overall Effort- Direct Mail/Direct Response Campaign for their Physician Recruitment Direct Mail.

“It was truly an honor to receive the award on behalf of both organizations,” said Suleima Salgado, who served as the Director of Communications with the Gwinnett, Newton, and Rockdale County Health Departments and played an instrumental role in the success of the efforts. Now the Deputy Director of Communications for the Georgia Department of Public Health (DPH), Salgado says, “Our goal was to make two attractive mailers that would truly engage physicians and showcase the unique career opportunity.”

As part of the Four Corners marketing plan to recruit physicians to their Norcross facility, Salgado and others worked with the Hayslett Group to design, coordinate, produce, and distribute two direct mail pieces that targeted both Family Practice and Internal Medicine physicians. These mailers were distributed to approximately 2,250 physicians in Metro Atlanta.

The annual awards recognize not only the best communicators, but also the communications that best demonstrate what can be accomplished by creatively and effectively employing the right media to deliver the right message. Categories included excellence in print, electronic media, graphic design, video, photography, live events and media relations across 80 categories. This year, more than 130 entries were judged for competition and 83 received awards.

“We really wanted these mailers to show the true benefits of working for a federally qualified health center,” Salgado said.

Four Corners Primary Care Center, Inc., a federally qualified health center located in Norcross, Georgia, provides non-emergency, affordable and accessible healthcare for families.

-Story by DPH Communications

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