
The obesity epidemic is one of the most pressing health issues facing the
nation today. More than two-thirds of U.S. adults age 20 and over are
overweight or obese, while nearly one-third of the nation's children and
adolescents age two to 19 are overweight or obese. Obesity contributes to
five of the ten leading causes of death in America, including heart disease,
type 2 diabetes, cancer, stroke and kidney disease.
A multi-part, multi-platform event, HBO's Weight of the Nation is comprised
of a series of four documentary films, three children's films, and up to 12
bonus short films. The mission of this public education campaign is to
accelerate efforts to eliminate obesity across the U.S.
CDC is working with HBO Documentary Films, the National Academies of Science
Institute of Medicine, Kaiser Permanente and the Michael & Susan Dell
Foundation to roll out the community and state engagement component of the
campaign. Activities that support the community and state engagement efforts
will include regional screenings in several major cities, the distribution
of up to 40,000 community action kits, an HBO web site and a social media
campaign. In addition, parts of the documentary series will be screened at
the CDC's Weight of the Nation 2012 conference in Washington DC on May 7.
On May 14 and 15, HBO will broadcast the documentaries through all its
channels including the HBO main channel, multiplex channels, HBO On Demand,
HBO GO and more. The films will stream free of charge on HBO.com. In
addition to the community screenings of the films, and on-demand access to
the online short films, non-HBO subscribers will be able to view the films
when they are broadcast as HBO's local affiliates are removing the
subscription requirement for the week of May 14, giving access to
non-subscribers.
Community and state programs may opt to host opinion leader screening events
that will help engage community and state decision makers, leaders, elected
officials and local media. Programs may also opt to advance their community
mobilization activities by hosting a screening with coalition members,
community and state activists and others positioned to implement programs
and strategies. Event planning materials, discussion guides and other
helpful information to host a screening event will be included in the
screening kits.
Visit
theweightofthenation.hbo.com to read the pre-release information and to
sign up for a screening kit from HBO. You can also navigate to the Facebook
page that HBO has established to promote the film (
Facebook.com/TheWeightOfTheNation),
and "like" the page while you're there. Visit www.CDC.gov/Obesity to learn
more about the epidemic and the multiple strategies that will help us
address this epidemic, or www.CDC.gov/WON to learn more about the CDC's
Weight of the Nation 2012 conference.
-Story by CDC